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The idea for Findaxe developed after a conversation between Thomas Benefield and a few friends. Their quest was to find the best axe for splitting wood. Thomas realized there had to be a lot of people trying to figure out what “the best thing for X” is. We believe Findaxe will be helpful if you are trying to figure out which product is best for you. Without doing any research, many people simply follow the recommendations of their friends. It makes sense. Most people don’t have the time to read hundreds of reviews and do their own research. When Thomas discussed with his friends which axe would be best to split wood, they ended up in an axe shop. There were a number of types of axes examined. Some were good, while others were great. Some items were junk, and some were extremely expensive. Edward left the store with nothing more than a great idea for a website after spending a few hours there.